MyFitnessPal’s food database is adding around 600,000 international items (thanks to both the company’s efforts and its users). They also support local units of measurement, so when users try to track how much they’ve been running or how much they’ve eaten, they can record it in kilometers and kilojoules. The smartphone app and website are now available in French, German, Spanish and Portuguese. That’s what the company is announcing today. That already includes users in other countries: “In absolute numbers it’s large, but … it’s just a small percentage of our total userbase.” So Lee argued that there’s a big opportunity in creating localized versions of the service. Popular exercise- and nutrition-tracking service MyFitnessPal is making its first significant effort to reach an international audience.Ĭo-founder Mike Lee said that MyFitnessPal now has “well north of” 40 million registered users.
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